Level 5: Managing a Global Business (Learning Objectives)

Choose this simulation if you need leaders who can:

  • Re-evaluate market, operational, and competitive positions
  • Create plans that consider profit, cash flow, and position
  • Visualize the financial issues that drive the corporation
  • Improve the key business drivers
  • Perform long-term planning
  • Allow for the interdepartmental effects of initiatives
  • Search out the unknown aspects of new markets
  • Assess the relative merits of competing proposals
  • Understand the pluses and minuses of short-term measures
  • Think long-term
  • Speak ‘finance’, the common language of business

Managing a Global Business provides experiential learning across the business. It emphasizes the need to function well as a team and team decision-making in each of the major roles in an operating company: production, R&D, sales, marketing, management, and finance.

It models a rapidly evolving industry and the cyclical nature of market demand, requiring participants to revise plans in response to changes in the market place or in the industry and set up a long-term position in the marketplace -- including expanding into new products, new regional markets, and niche markets. 

Leaders in this simulation prepare and maintain financial statements; prepare budgets and cash flow forecasts, including break-even graphs with allocations of overheads; and use ratios and income statement analysis for benchmarking.

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Effective Strategic Decisions

business simulation for executives

Managing a Global Business emphasizes the need to function well as a team and team decision-making in each of the major roles in an operating company: production, R&D, sales, marketing, management, and finance.