Managing
a Global Business targets senior
 managers and executives. The
program
run-time is 22-24 hours, it typically runs over 3
days.
Each program includes:
- 4 hours of facilitator-led simulation.
This group experience provides the rules for the
simulation, a general introduction to the
process of business (financial statements,
business terminology, fundamental business dynamics),
and sets the framework of 1) needing to manage separately
for cash and profit and 2) planning within the context
of diverse strategic opportunities. A global
industry is created, with geographically differentiated
customer demands.
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- 16 hours of team competition simulation
consisting of six business cycles in which teams have
full decision-making power and are accountable for
the results.
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In each cycle, team-based companies develop and implement
a global business strategy which incorporates real-world
processes: strategic review of the industry, cost-benefit
analysis, new market development, and more. Each cycle
includes the following activities:
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- Market Analysis (with global variations
in market drivers)
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- Doing business in a competitive global
market, repositioning by product, price, reputation
and geography
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- Ongoing strategic or SWOT analysis, updating the
strategic plan in response to changes in the industry
and in the marketplace
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- Finding a competitive edge through quality,
niche markets, cost control, etc.
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- Sourcing and analyzing different kinds
of information, communicating within the team, building
a coherent plan of activity, implementing the activity
in a time-sensitive environment, monitoring and responding
to ongoing changes in the industry.
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- Performance measurement and analysis
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- Posting, comparing, and defending financial
results
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Other activities include foreign exchange,
forming strategic alliances, discussion of net present
value (NPV) and discounted cash flow (DCF). Optional
discussions include Product Life Cycle and International
Product Life Cycle, International Variations in Accounting
Formats, Cultural Issues in Global Marketing, and
other topics by request.
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- 1 hour of The
Company Board, a 3D visual representation of
your current corporate financial position. This
module transitions the learning from the classroom
to the real world. The tie-back and discussion relate
the simulation experience to your company's concerns,
measures, and goals. Can include additional visualization
exercises and discussion of real world competitors.
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Course Overview | Learning
Objectives
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