Level 5: Managing a Global Business (Workshop Outline)

Managing a Global Business targets senior managers and executives. It runs 22-24 hours - usually over 3 days. The workshop includes:

  • Facilitator-led simulation (4 hours)
  • Team competition simulation (16 hours)
  • Ratio analysis (2 hours)
  • Analysis of your company's actual financial position (1-2 hours)

Facilitator-led simulation

This group experience provides the rules for the simulation, a general introduction to the process of business (financial statements, business terminology, fundamental business dynamics), and sets the framework of 1) needing to manage separately for cash and profit and 2) planning within the context of diverse strategic opportunities. A global industry is created, with geographically differentiated customer demands.

Team competition simulation

This portion consists of six business cycles in which teams have full decision-making power and are accountable for the results.

In each cycle, team-based companies develop and implement a global business strategy which incorporates real-world processes: strategic review of the industry, cost-benefit analysis, new market development, and more. Each cycle includes:

  • Market Analysis (with global variations in market drivers)
  • Doing business in a competitive global market, repositioning by product, price, reputation and geography
  • Ongoing strategic or SWOT analysis, updating the strategic plan in response to changes in the industry and in the marketplace
  • Finding a competitive edge through quality, niche markets, cost control, etc.
  • Sourcing and analyzing different kinds of information, communicating within the team, building a coherent plan of activity, implementing the activity in a time-sensitive environment, monitoring and responding to ongoing changes in the industry.
  • Performance measurement and analysis
  • Posting, comparing, and defending financial results

Other activities include foreign exchange, forming strategic alliances, discussion of net present value (NPV) and discounted cash flow (DCF). Optional discussions include Product Life Cycle and International Product Life Cycle, International Variations in Accounting Formats, Cultural Issues in Global Marketing, and other topics by request.

Ratio analysis

This module involves discussion of common business metrics with the Income/Outcome Triangle for Ratio Analysis

Analysis of your company's actual financial position

Using the The Company Board®, a 3D visual representation of your current corporate financial position. This hour transitions the learning from the classroom to the real world. The tie-back and discussion relate the simulation experience to your company's concerns, measures, and goals. We can include additional visualization exercises and discussion of real world competitors.

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Implementing Global Strategy

corporate strategy workshop

Teams develop and implement a global business strategy which incorporates real-world processes: strategic review of the industry, cost-benefit analysis, new market development, and more.