CTL: How Will You Handle Tariffs

Published Date
In Part 1 of our series on the impact of tariffs, we looked at how tariffs on raw materials ripple through supply chains and pricing.
Now it’s your turn to explore the trade-offs.
Use the interactive Tariff Response Simulator below to test what happens when tariffs hit your costs. Will you pass them on? Absorb them? Or try something in between?
Different customer types react differently. So do different management styles.
See what kind of pushback you might get—on both fronts.
Final Thought
There’s no single right answer—only trade-offs.
Every pricing move affects your position with customers and with your own leadership team.
This exercise doesn’t prescribe a path. It shows you the tension. What you do with it? That’s business.
That’s it! Short, practical, and hopefully useful.